Who We Are
Guides What We Do
We're not just another agency – we're your world-class creative strategy partners who are passionate about helping you build the best brand you can imagine.
Our Approach
These principles inform everything we do, from our creative process to our client relationships.
Strategy Driven
We prioritize research, critical thinking and strategic planning as the foundation of our creativity.
Human Centered
Every project starts with understanding the people behind every objective—including you, your team, and your audience.
Results Focused
Eye-catching design means nothing without measurable business impact. We deliver both.
Excellence Obsessed
We treat every client interaction and project deliverable with the care and intention it deserves.
Our Story
Founded by John Roberts, a Los Angeles native who spent a decade in New York creating award-winning campaigns for global brands at the world's leading advertising agencies, Mindcraft was built on a simple philosophy:
Strategy + Imagination = Creative Solutions
Our logo communicates this idea visually—a “mind” emerging from a lightbulb, symbolizing smart ideas, paired with a spacecraft tucked within the word “craft,” reminding us that curiosity and creativity can take us anywhere.
At Mindcraft, ideas are both grounded in reason and lifted by possibility.
Our Mission
We help businesses craft authentic identities, attract their target audience, and maximize customer loyalty with great branding and strong storytelling.
We champion local businesses as the soul of every community while maintaining a vision that goes beyond any one location or company size.
Whether you’re an aspiring entrepreneur looking to launch your first business or an established founder ready to update your vision: