Earth in Vessels
Our Task
Position Earth in Vessels as a premium candle and scented-goods e-commerce brand by elevating their product line—hand-poured coconut-wax candles, dried-flower infused wax melts, and skin-nourishing body butters—while preserving the brand’s warmth, artisanal craft, and faith-based story.
Our Strategy
Nailing the narrative. We shaped the site around the brand’s promise to “Make Fragrant Memories,” pairing concise product storytelling with a founder-led origin journey and a values page that clearly articulates the faith inspiration
Shop architecture. We simplified the catalog into clear categories—Candles, Wax Melts, Body Butters—so shoppers can scan, compare, and purchase quickly
Retention mechanics. We implemented the “Steady Sower” loyalty program with transparent earn/redeem rules and tiered perks (All-Natural, Plant-Based, Certified Organic) to encourage repeat purchases
Trust & service. We surfaced key policies up-front (international shipping; free shipping threshold) and clarified shipping timelines to reduce pre-purchase friction
Our Approach
Premium product language that emphasizes all-natural coconut wax, therapeutic-grade essential oils, and fine fragrance oils without jargon overload
Testimonial integration that showcases customer satisfaction while highlighting notable product features that positively reinforce “The EIV Experience” (i.e., clean burn, thoughtful packaging, playlist & matches, scripture under the lid)
Down-to-earth, invitational storytelling that strikes a nice tonal balance between promotional and personal
Our Results
A cohesive e-commerce experience that feels like the brand: calm, crafted, and memorable—making it easier for customers to discover scents, understand ingredients and care, and come back often through a clear rewards path.
