vibefrEQ
Our Task
vibefrEQ approached Mindcraft with a bold vision: to reimagine modern branding through sound. As a new sonic branding agency, they needed a complete brand identity and website that captured their unorthodox personality, showcased their audio expertise, and positioned them as leaders in an emerging industry. The challenge was to create a system that was as sophisticated, dynamic, and emotionally resonant as the sonic identities they produce for their clients.
Our Approach
Brand Identity & Guidelines: We defined vibefrEQ’s essence as intelligent, innovative, confident, and unorthodox—then translated those traits into a robust identity system. This included a fluid waveform-inspired logo, a rich purple-led color palette balanced with vibrant accents, and typography that feels both modern and sophisticated. We also crafted detailed sonic identity guidelines, capturing four emotional modes—ethereal, dynamic, vibrant, and hypnotic—to help vibefrEQ design audio experiences that consistently resonate
Tone of Voice & Messaging: We built a verbal system that’s bold, intelligent, and imaginative, empowering vibefrEQ to communicate with authority while inspiring curiosity. Taglines like “Branding Amplified” and a confident, unorthodox voice reinforced their role as pioneers in the space
Website Design & Build: We brought the identity to life through a sleek, immersive site experience. Gradients, motion-driven design, and wave-inspired elements mirror the brand’s sonic roots, while clear storytelling positions vibefrEQ as both strategic thinkers and creative disruptors
Our Strategy
We set out to build vibefrEQ’s brand from the ground up—developing an identity system that blended creativity with strategy, and artistry with intelligence. Our strategy was anchored in three principles:
Differentiate: Position vibefrEQ as an innovator unafraid to challenge convention
Resonate: Ensure every visual and verbal element conveyed their ethos of emotional intelligence and bold experimentation
Amplify: Create a scalable framework that could grow with the agency, from digital touch points to client experiences
Our Results
The final brand system gave vibefrEQ more than a polished look—it gave them a powerful platform to launch and grow. With a distinctive identity, a scalable set of guidelines, and a website that embodies their ethos, vibefrEQ is now equipped to:
Differentiate themselves from traditional branding agencies
Present a cohesive, professional identity to prospective clients and partners
Confidently amplify their positioning as pioneers in the emerging field of sonic branding
vibefrEQ’s brand doesn’t just make an impression—it leaves one that you can hear, feel, and remember.
