Eddie Wakes
Artist Media Kit
Our Task
Eddie Wakes is a rare artist: a world-class traditional pop and jazz vocalist with Hollywood credibility, A-list endorsements, and a performance pedigree rooted in elegance, restraint, and timeless appeal.
Our task was to translate that depth of artistry into a premium artist media kit designed for a very specific audience—high-end promoters, luxury venues, and cultural tastemakers in Dubai. The challenge wasn’t visibility; it was positioning.
We needed to elevate Eddie beyond the category of “exceptional singer” and present him as a global luxury entertainment property—an artist whose presence belongs alongside black-tie galas, five-star resorts, orchestral halls, and culturally significant stages.
Our Strategy
We anchored the strategy around one core idea: Eddie Wakes as the modern embodiment of timeless elegance.
Dubai’s entertainment ecosystem values cultural prestige, cinematic scale, and refinement. Rather than leading with genre or biography, we framed Eddie as a bridge between eras—where the golden age of American song meets contemporary global luxury.
To build immediate credibility and desire, we structured the narrative around:
Cultural validation (Oscar-winning films, BBC/Netflix features, Grammy-adjacent credentials)
Social proof at the highest level (endorsements from A-list entertainers and creatives)
Scalable performance formats suited to Dubai’s diverse venue landscape
A clear “why Dubai” rationale, positioning Eddie as a natural fit for the region’s taste for sophistication and spectacle
Every element of the kit was designed to answer a silent but critical question from promoters: Does this artist belong on our stage?
Our Approach
We developed a cinematic, editorial-style artist media kit that functions less like a résumé and more like a luxury pitch deck.
Key components included:
A refined brand narrative positioning Eddie as “The Modern Voice of Timeless Elegance”
Concise short and extended bios that balance heritage, artistry, and modern relevance
High-impact A-list endorsements placed early to establish instant authority
Career highlights framed as cultural milestones, not accomplishments
A Dubai-specific value proposition, directly aligning Eddie’s artistry with the city’s luxury entertainment ecosystem
Clearly defined performance formats, from intimate lounge residencies to full orchestral experiences, enabling promoters to envision programming fit instantly
Broadcast-ready music, film, and video assets that demonstrate production quality, not just talent
Visually, the kit embraced bold contrast, classic typography, and cinematic photography—mirroring the confidence and restraint expected of premium international talent.
Our Results
The final media kit positioned Eddie Wakes not simply as a performer, but as an event-level experience—an artist credible enough for symphonic halls, intimate enough for luxury lounges, and prestigious enough for the world’s most exclusive stages.
The deliverable now serves as:
A primary pitching asset for international promoters and venues
A flexible foundation for future global market expansion
A clear articulation of Eddie’s brand value that transcends genre and geography
Most importantly, the kit gives decision-makers clarity, confidence, and desire—three essentials when booking elite talent at the highest level.
